From a one-day program for senior marketers to Matt Eastwood’s curiosity talk, here is everything you missed from J. Walter Thompson this year at Spikes Asia 2015.
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J. Walter Thompson Asia Pacific kicked of Spikes Asia 2015 with a one-day Think Tank program for 18 senior marketers on Wednesday, Sept. 9. The focus of the day was on digital marketing, and featured talks by Facebook, Google, Twitter and Hyper Island, as well as presentations on content marketing, by Tom Doctoroff (below), as well as a sneak preview of our new leadership report on participation in Asia Pacific, presented by J. Walter Thompson Australia’s Angela Morris.
Read more about Think Tank at Spikes Asia 2015 on Campaign here.
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Angela Morris and TNS Director Alistair Leathwood (both pictured below) went on to launch our participation think piece on the main Spikes Inspiration stage on Wednesday afternoon. The presentation was packed with new data, which shows that consumers across Asia are not as interested in participating with brands as brands are with them, and examples of cutting edge participation campaigns. Angela’s main message: It’s time to stop assuming consumers are interested in participating with brands online. We need to earn it with creatively-driven content.
Find out more about the survey, “Participation – Beyond the Hype” here and download the report here.
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That evening, J. Walter Thompson and Mirum hosted party for Spikes delegates as part of the festival’s “networking after dark” series. Riffing off the history of the venue, a historical building that was used as barracks by the British army during the colonial days, we threw a retro military-themed party that was headlined by our very own resident DJ, Lulut Asmoro – who does double-duty as J. Walter Thompson Jakarta’s CEO.
See more pictures from the party of J. Walter Thompson Asia Pacific’s Facebook page here.
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On Thursday, J. Walter Thompson North Asia CCO Norman Tan joined DDB China’s Jimmy Lam, McCann’s Tomaz Mak and Kelly Li from the Longyin Review on stage to explore the thinking behind the most iconic ads of Greater China.
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J. Walter Thompson Company’s Worldwide Chief Creative Officer Matt Eastwood drew a full house early on Friday morning with his Inspiration Stage talk on curiosity.
“There is nothing better for creativity than being passionately curious,” he said. Asking questions, even when they seem silly, is what leads to creative ideas. While kids are naturally curious, adults lose that instinct due to fear: they don’t want to look ignorant or uniformed. He urged the crowd to “be the dumbest person in the room.”
View a recap of Matt Eastwood’s Spikes Asia 2015 talk on Campaign Asia here.
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